Available for Senior-Level Roles — Charlotte, NC
Nikki
Crawford
AI-Integrated Creative Strategist
Content Systems Designer
"Strong content is not just seen. It is felt."
Nikki Crawford — AI-Integrated Creative Strategist
01 — About
Rare combination of
creative range and
operational precision.
I am a multidisciplinary creative professional repositioning into senior-level marketing, social media, and content strategy roles. I am not entry level. I am not starting over. I am deploying strategically.
With a Bachelor of Arts in Graphic Design from the University of Central Florida and proven results across social media management, content production, brand storytelling, and campaign execution, I bring something rare — the ability to think in systems and feel in stories.
My experience in regulated industries gives me a customer intimacy that most creatives cannot replicate. I know what people need to feel about a brand long after the conversation ends.
02 — Experience
The work that
built the strategy.
The choice is always yours.
TikTok Content Manager & Brand Identity
Freelance Client- Manage end-to-end TikTok content production including video editing, script writing, caption development, and scheduling
- Developed signature logo and brand identity supporting visual presence across platforms
- AI-assisted creative workflows using CapCut, Canva, Higgsfield, and Seedance
Customer Care Associate
Full-Time- Developed unsolicited full content and creative strategy concept for Pets Best including hero reel, Instagram framework, and content philosophy
- Leading Dutch payroll billing migration project — transitioning members from third-party to standard individual billing
- Front-line brand ambassador through product transitions, maintaining customer trust under operational pressure
Social Media Manager
Freelance Client — Completed- 730% impressions growth, 490% follower growth, 1,000%+ engagement, 950% non-follower reach — 90 days
- Full strategy to execution: content creation, scheduling, analytics, brand storytelling
Creative & Marketing Support
Freelance Clients- Social media graphics, promotional flyers, event marketing visuals, and short-form video content
- Drone footage coordination and branded marketing materials for real estate and events
Earlier Professional Experience
Businessolver — Benefits Counselor | Alight Solutions — Benefits Specialist | Allstate — Licensed Sales Producer — These roles established a foundation of regulated industry experience, client communication excellence, and operational consistency.
03 — Skills & Tools
The toolkit behind
the strategy.
Creative & Design
AI & Emerging Tech
Marketing & Strategy
Certifications
Education
Bachelor of Arts — Graphic Design
University of Central Florida
04 — Results
Numbers that prove
the philosophy.
She did not just break through. She walked into the world she built.
"Results are not random. They are designed."
05 — Contact
"Strong content is not just seen. It is felt."