Available for Senior-Level Roles — Charlotte, NC

Nikki
Crawford

AI-Integrated Creative Strategist
Storyteller · Content Systems Designer

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Nikki Crawford — AI-Integrated Creative Strategist · Storyteller

Social Media Specialist Candidate — Twilio

Cinematic Short Form Story — AI-Integrated Production

What you are watching is not a traditional reel.

It is an 80 second cinematic argument for why feeling-first content wins. Directed, written, and produced as a direct response to your call for a Social Media Specialist who thinks differently.

This is what I believe social media should feel like at Twilio. Not content that fills a feed. Content that changes how someone feels about a brand.

The tools are new. The instinct is not.

"My vision is my contribution. The impact can be ours."

Content Classification

AI-Integrated Production Cinematic Short Film Feeling-First Strategy 80 Seconds

Tools Used to Create This Film

ChatGPT GPT Image 2 Higgsfield Cinema Studio 3.5 Seedance 2.0 Kling 3.0 Sora 2 Topaz Generative CapCut Claude — Anthropic

01 — About

The architect behind the feeling.

"Every brand has a story. Most of them go unheard."

Not because the story is not there. Because no one translated it into something people could feel. That has always fascinated me. The space between information and emotion. The moment content stops being content and starts being connection.

I am an architect of that space.

Empathy

I come with something unique. A background that spans regulated industries, fine art, and AI-integrated production. Years spent sitting across from people in their most complicated moments in healthcare decisions, retirement plans, claims, learning how to say the right thing in a way that actually lands. That kind of empathy does not leave you. It becomes the foundation of everything you create.

Curiosity

I am endlessly curious about the human psyche. How color makes someone feel before they read a single word. How sound changes the weight of an image. How a transition can shift someone's entire emotional state. This is not just how I think about content. It is how I am wired.

Evolution

I am always learning. Always evolving. And never afraid of where a bold idea might lead.

02 — Experience

The work that
built the strategy.

The choice is always yours.

Apr 2026 — Present

Goodwater

TikTok Content Manager & Brand Identity

Freelance Client

Manage end-to-end TikTok content production including video editing, script writing, caption development, and scheduling
Developed signature logo and brand identity supporting visual presence across platforms
AI-assisted creative workflows using CapCut, Canva, Higgsfield, and Seedance

Feb 2025 — Present

Pets Best / IPH

Customer Care Associate

Full-Time

Developed unsolicited full content and creative strategy concept for Pets Best including hero reel, Instagram framework, and content philosophy
Leading Dutch payroll billing migration project — transitioning members from third-party to standard individual billing
Front-line brand ambassador through product transitions, maintaining customer trust under operational pressure

2024 — 2025

Mirror Image Aesthetics

Social Media Manager

Freelance Client — Completed

730% impressions growth, 490% follower growth, 1,000%+ engagement, 950% non-follower reach — 90 days
Full strategy to execution: content creation, scheduling, analytics, brand storytelling

Oct 2024 — Present

Treevents

Content Creator

Freelance Client

Produced marketing visuals and digital media assets supporting event promotion including the Charlotte Spark Music Festival
Designed social media graphics and short form promotional video content

Jan 2025 — Mar 2025

Andylands LLC

Video Editor

Freelance Client — Completed

Produced promotional marketing videos using cinematic editing techniques and drone footage
Delivered digital media assets used for brand storytelling and promotional campaigns

Feb 2013 — Present

Nikki C Fine Art

Freelance Creative Designer & Visual Artist

Independent Practice

Design visual content, branding assets, and marketing collateral across print and digital platforms
Collaborate with clients on creative strategy, storytelling, and brand identity
Utilize Adobe Creative Suite, Canva, and AI assisted design workflows to deliver efficient creative solutions
Maintain a fine art practice focused on visual storytelling, composition, and emotional impact

Jan 2020 — Sep 2020

SouthEnd ARTS

Chair — Event Marketing Sub-Committee

Volunteer Leadership

Conceptualized and executed marketing campaigns promoting arts initiatives and community events
Designed graphics, promotional materials, and social media content to increase engagement and visibility
Collaborated with stakeholders to highlight artists, programs, and community impact through visual storytelling

Jan 2008 — Jan 2010

Broward College

Graphic Designer

Staff Position

Designed event materials, infographics, and promotional assets for the Student Life Department
Supported campus events through visual communication and branding efforts

Earlier Professional Experience

TIAA

Sep 2024 — Jan 2025

Financial Services Consultant

Retirement account services — FINRA Series 63 licensed — regulatory compliance

CVS Health — Aetna

Apr 2024 — Sep 2024

Customer Service Representative

Medicaid benefits — HIPAA and CMS compliance — member eligibility support

UKG

Nov 2021 — Feb 2024

Product Specialist III

Supported 1500+ HR reps — benefits enrollment systems — SQL configuration

Businessolver

Sep 2019 — Oct 2021

Benefits Member Advocate

460+ employer clients — COBRA HIPAA compliance — enrollment and life events

Alight Solutions

Apr 2019 — Sep 2019

Pension Customer Care Representative

Retirement plans and pension services — withdrawals tax updates direct deposit

Allstate

Nov 2016 — Dec 2018

Claims Service Specialist

Property casualty and auto claims — inspections documentation coordination

Xerox

May 2014 — Nov 2016

Learning & Development Facilitator

New hire training — coaching and performance feedback — 20+ employees supervised

03 — Skills & Tools

The toolkit behind
the strategy.

Creative & Design

Adobe Creative SuiteCanvaCapCutBrand IdentityMotion GraphicsVideo ProductionGraphic Design

AI & Emerging Tech

ChatGPTClaudeHeyGenEleven LabsHiggsfieldKlingSeedanceNanoBanana

Marketing & Strategy

SprinklrLaterSocial Media StrategyContent SystemsCampaign ExecutionAnalyticsCRM PlatformsStorytelling

Certifications

Sprinklr Content Creator Pro

Sprinklr Social Analyst Pro

Sprinklr Brand Manager Pro

Sprinklr Campaign Manager Pro

Sprinklr Marketing Manager Pro

Sprinklr Service Agent & Supervisor Pro

FINRA Series 63

Claude 101 — Anthropic

Education

EST. 1963

Bachelor of Arts

Graphic Design

University of Central Florida

Orlando, Florida

Fine Arts Visual Communication Brand Identity Graphic Design

04 — Results

Numbers that prove
the philosophy.

0%

Impressions Growth

0%

Engagement Growth

0%

Non-Follower Reach

0

Days. One Campaign. Built Alone.

06 — B2B

The B2B Answer.

Favorite Viral B2B Post — Last Six Months

My favorite viral B2B post right now is HubSpot on TikTok.

The Setup

The post opens with screen text that reads "Sales team when new Q2 targets drop" and before the suit reveal even happens you see it. Quick cuts of a worker actually inside HubSpot pulling up tools. The dashboard. The pipeline. The data. Real product. Real interface. Real work being done in real time. It is not a mockup or a demo reel. It is somebody getting ready. And that detail matters because it grounds the whole post in reality before the fantasy kicks in.

The Sound

Then it cuts. Should I Stay or Should I Go by The Clash drops. A punk rock anthem from 1982. Ranked one of the greatest songs ever recorded. Featured in Stranger Things. Known across every generation that has ever existed. The second that guitar riff hits your ears you already have a feeling in your body before your brain catches up.

The Reveal

And then the Iron Man suit reveal. Except every single suit emerging from the wall is labeled with a HubSpot product. Customer Agent. Breeze Agent. Prospecting Agent. Enrichment Agent. Each one its own hero suiting up for battle. HubSpot did not make a corporate announcement. They made a moment. They showed you the tools first so you understood the stakes. Then they made those tools feel like armor.

"They did not make a corporate announcement. They made a moment."

What it signals beyond the content itself is something I think about a lot. When you look at Google or Facebook headquarters they are not just offices. They are environments. Colorful. Alive. Full of energy and culture and people who actually want to be there. HubSpot content does that for a brand. It does not just tell you they have a great product. It makes you feel like working there would actually be fun. Like the culture matches the content. Like you want in.

That is the vicarious effect. People follow brands they want to be associated with not just products they need to buy. HubSpot understood that the line between consumer behavior and professional behavior is thinner than most B2B companies admit. People are still people at work. They respond to the same things. Familiarity. Humor. A song they already love. A movie moment they already remember.

That philosophy lives in everything I create. You meet people where they already are emotionally. Then you bring them somewhere new.

"Results are not random. They are designed."

follow the white rabbit

05 — Contact

"Bad content is the plague. Together we are the cure."

nikkicrawford369@gmail.com nikkicfineart.com/portfolio Charlotte, NC

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NikkiCrawford

THE TRUTH = THE PROOF